- What are their strengths?
- Which platform best displays my company’s brilliance?
- Where’s my best chance to cut through the noise?
Facebook provides a wonderful opportunity for your company to connect and engage with fans, but with over 30 million small business pages, you really need to be on the top of your game to stand out.
Have you really considered Pinterest?
With a little more than 500,000 businesses on Pinterest, there’s still lots of room to make your empire pop.
Did you know that 52 percent of Pinterest’s daily users say they’ve consulted the app while making an in-store purchase? These users are pinning fabrics, clothes, recipes, electronics and referring back to those pins when it comes time to shop.
Pinterest users on average watch approximately 3 fewer hours of television than their non-user counterparts, and Pinterest browsing has replaced a lot of time devoted to flipping through bridal, fashion, and other lifestyle magazines.
The average dollar amount spent on a referral from Pinterest is $58.95—that’s $3.95 more than the average Facebook referral! And 47% of online shoppers in the U.S. have made a purchase based on a Pinterest recommendation.
Techcrunch reported last November that average pin was worth an average 78 cents in sales, and will often translate to two site visits, six pageviews, and more than 10 re-pins.
What’s of particular interest is that the lifespan of a pin. Where the lifespan of a tweet is about 18 minutes and a Facebook post is a couple of hours (depending on the popularity and engagement of the post), a pin on Pinterest is around forever.
They’ll only show up in your followers feeds when you pin them, but once they are re-pinned and added to people’s boards, their lifespan increases exponentially.
How do I know if Pinterest is right for my business?
Does your business have a strong visual aspect? A product? Images that tell your story? Infographics? Book covers?
We know that bridal shops, bakeries, and clothing stores like Nordstrom do well on Pinterest, but you might be surprised at some of the kinds of businesses who have found success there. These include antiques and collectibles, books and magazines, services, and IT/computing companies.
All you need is to provide the right kinds of imagery to build a fanbase around, and be willing to invest time to figure out your sweet spot. With your ability to promote pins, it’s even easier to ensure potential customers see your pictures.
So if you’re not using Pinterest to promote your company, it’s probably time to check it out, Start following some influential companies today and see what works for them, and brainstorm ways to apply those principles to your own business.
Here are some of Pinterest’s most popular companies to get you started: